PENINGKATAN KAPASITAS INOVASI MODEL BISNIS MOBILE MARKET FORKOM UMKM KAPANEWON NGEMPLAK KABUPATEN SLEMAN

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Indah Widowati

Universitas Pembangunan Nasional Veteran Yogyakarta

Wulandari Dwi Etika Rini

Universitas Pembangunan Nasional Veteran Yogyakarta

Heni Handri Utami

Universitas Pembangunan Nasional Veteran Yogyakarta

Karyono

Universitas Pembangunan Nasional Veteran Yogyakarta

Anang Susanto

Universitas Merdeka Madiun

Avinda Sofitaria

Universitas Pembangunan Nasional Veteran Yogyakarta

Aninda Sekar Zahra

Universitas Pembangunan Nasional Veteran Yogyakarta

Aqmarina Laili Asyrafi

Universitas Pembangunan Nasional Veteran Yogyakarta

Gerardus Hanandika Dishatama

Universitas Pembangunan Nasional Veteran Yogyakarta

Abstract

Internal community service (PbM-U) through the “Mobile Market Business Model Innovation Program of the Ngemplak Sub-district MSME Forum in Sleman Regency”. The objectives of this program are (1) Increasing the independence of MSMEs through the development of creative, innovative and local resource-based MSME products, (2) Optimizing the capabilities of MSMEs in the use of digital technology. This program is conducted through mentoring, training, and hands-on practice. Each activity prioritizes Focus Group Discussions (FGDs) with active participant involvement. At the end of the program, an evaluation will be conducted and the concept of sustainable service will be realized through delegation and mentoring of young people in partner areas to become pioneers for other MSMEs.

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Title PENINGKATAN KAPASITAS INOVASI MODEL BISNIS MOBILE MARKET FORKOM UMKM KAPANEWON NGEMPLAK KABUPATEN SLEMAN
Issue: Vol. 10 No. 2 (2025): JURNAL DAYA-MAS
Section Articles
Published: Nov 14, 2025
DOI: https://doi.org/10.33319/dymas.v10i2.205
Keywords: Innovation, Business Model, Mobile Market
Author
  • Indah Widowati
    Universitas Pembangunan Nasional Veteran Yogyakarta
  • Wulandari Dwi Etika Rini
    Universitas Pembangunan Nasional Veteran Yogyakarta
  • Heni Handri Utami
    Universitas Pembangunan Nasional Veteran Yogyakarta
  • Karyono
    Universitas Pembangunan Nasional Veteran Yogyakarta
  • Anang Susanto
    Universitas Merdeka Madiun
  • Avinda Sofitaria
    Universitas Pembangunan Nasional Veteran Yogyakarta
  • Aninda Sekar Zahra
    Universitas Pembangunan Nasional Veteran Yogyakarta
  • Aqmarina Laili Asyrafi
    Universitas Pembangunan Nasional Veteran Yogyakarta
  • Gerardus Hanandika Dishatama
    Universitas Pembangunan Nasional Veteran Yogyakarta
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How to Cite
Widowati, I., Rini, W. D. E., Utami, H. H., Karyono, Susanto, A., Sofitaria, A., Zahra, A. S. ., Asyrafi, A. L. ., & Dishatama, G. H. . (2025). PENINGKATAN KAPASITAS INOVASI MODEL BISNIS MOBILE MARKET FORKOM UMKM KAPANEWON NGEMPLAK KABUPATEN SLEMAN. JURNAL DAYA-MAS, 10(2), 73–78. https://doi.org/10.33319/dymas.v10i2.205
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