JURNAL DAYA-MAS

PELATIHAN DIGITAL MARKETING BAGI PARA PELAKU UMKM

Arief Budiman, Candra Budi Susila, Laily Fatmawati — Fri, 14 Nov 2025 00:00:00 +0700

Social media is a form of marketing system that combines electronic media with users. Facebook is a social media platform that is widely used for sales purposes and various other information. Many UMKMs sell anchovy and peanut crackers. It is hoped that UMKM owners can increase their product sales, one of which is by conducting socialization using Facebook social media, with benchmarks used to expand sales reach and the expected level of stability. The socialization method is used for UMKM owners to promote their products more deeply. The results of this study indicate that Facebook increases sales through increased use by the community and use by the community. Because Facebook has made it easier to market UMKM products, this study found that UKM owners have used Facebook to sell their goods. Because Facebook itself can prevent interaction between sellers and buyers, which allows for the distribution of products that are right and easily accessible to customers, Facebook users themselves will help market the goods sold

SOSIALISASI PEMANENAN DAN PEMANFAATAN AIR HUJAN DI DESA REJOSARI KABUPATEN MADIUN

Seno Aji, Hery Hermawan, Mustafa, M Arif Bakhtiar Efendi — Fri, 14 Nov 2025 00:00:00 +0700

This society's service activity aimed to raise public awareness about preserving the surrounding environment. This was because in Madiun Regency there are several areas that experience floods and droughts. Some of these areas experience flooding during the rainy season. However, in the dry season, the region experiences drought. Based on this, this socialization activity was carried out. The society service method used was the socialization of rainwater harvesting and utilization as an alternative to clean water. The results showed that the community gained knowledge about rainwater and developed awareness to participate in preserving the surrounding environment. Another result was that the community gained knowledge about how to harvest and utilize rainwater properly and effectively.

WORKSHOP INTERNET OF THINGS MAHASISWA PROGRAM STUDI MANAJEMEN INFORMATIKA UNIVERSITAS MERDEKA MADIUN

Sukadi — Fri, 14 Nov 2025 00:00:00 +0700

Internet of Things technology has now become a trend or is widely used to meet the needs of life or lifestyle of the community. To prepare students to face the trend in society, an Internet of Things workshop was held with the theme "Internet of Things for Beginners: Android" for students of the Informatics Management Study Program, Merdeka Madiun University and is also open to the Merdeka Madiun University community. The workshop was carried out using interactive learning and actively involving participants. Workshop participants were immediately given practical work using Internet of Things technology, in this case the DHT11 sensor connected to the internet and also a Smartphone used to monitor temperature and humidity, which can later be applied to smart home technology or smart farming technology. The results of this workshop, students can better understand Internet of Things technology which is currently starting to become a trend in its use in society so that students can be better prepared to enter society after graduating and also have an understanding of the implementation of the DHT11 sensor in smart homes and also smart farming.

PENINGKATAN KAPASITAS INOVASI MODEL BISNIS MOBILE MARKET FORKOM UMKM KAPANEWON NGEMPLAK KABUPATEN SLEMAN

Fri, 14 Nov 2025 00:00:00 +0700

Internal community service (PbM-U) through the “Mobile Market Business Model Innovation Program of the Ngemplak Sub-district MSME Forum in Sleman Regency”. The objectives of this program are (1) Increasing the independence of MSMEs through the development of creative, innovative and local resource-based MSME products, (2) Optimizing the capabilities of MSMEs in the use of digital technology. This program is conducted through mentoring, training, and hands-on practice. Each activity prioritizes Focus Group Discussions (FGDs) with active participant involvement. At the end of the program, an evaluation will be conducted and the concept of sustainable service will be realized through delegation and mentoring of young people in partner areas to become pioneers for other MSMEs.

ANALISIS STRATEGI MARKETING COMMUNICATION MELALUI NAMING RIGHTS DI STASIUN MRT: CIPETE RAYA TUKU

Hilda Risca Chairanti, Guruh Ramdani — Fri, 14 Nov 2025 00:00:00 +0700

This service activity aims to analyze marketing communication strategies thru the naming rights practice implemented by the TUKU brand at Cipete Raya MRT Station. Naming rights is a marketing strategy that grants companies the right to name public facilities with the aim of building exposure and brand image. This activity uses a quantitative approach by distributing questionnaires to 87 MRT users. This service activity found that the naming rights strategy contributed to an increase in brand awareness by 78.2% and public perception by 81.4%. The results of the validity and reliability tests indicate that all instrument items are valid and reliable. Additionally, the results of the normality and linearity tests show that the data is normally distributed and has a significant relationship between variables. The results of this study indicate that the marketing communication strategy thru naming rights is effective in expanding brand recognition and creating a better public perception of TUKU. Collaboration with MRT Jakarta successfully made TUKU a part of the daily lives of urban residents. This strategy proves effective in creating consumer engagement and strengthening brand image thru the integration of branding in public spaces.

PELATIHAN MENJADI PELATIH OUTBOND PADA KELOMPOK PKK GUNA MEMBANGUN KARAKTER, KREATIFITAS, DAN RASA TANGGUNG JAWAB TERHADAP ANAK

Ahadiati Rohmatiah, Siti Suharni, Wira Ganet Aribowo — Fri, 14 Nov 2025 00:00:00 +0700

The issue of limited community involvement, particularly among PKK mothers, in children's educational activities is a key concern in strengthening character education. The Training of Trainer for Outbound Capacity Building program offers a solution by enhancing the capacity of PKK mothers in Bader Village to serve as facilitators of children’s outbound activities. This program employed an experiential learning method, emphasizing hands-on learning through outdoor educational games. The activity was conducted by a community service team and KKN students from Universitas Merdeka Madiun and included stages of preparation, implementation, and evaluation. The results show a significant increase in participants' knowledge, facilitation skills, and confidence in leading children’s groups. The training also fostered collaboration, leadership, and responsibility. In conclusion, the program effectively empowered PKK mothers as community change agents and holds strong potential for sustainability with continued support from local institutions.

PENERAPAN METODE NAÏVE BAYES CLASSIFIER TERHADAP SENTIMEN MASYARAKAT PADA TAGAR #KABURAJADULU DI MEDIA SOSIAL TWITTER

Eni Purnama, Bayu Suriaatmaja Suwanda — Fri, 14 Nov 2025 00:00:00 +0700

Twitter is a social media platform that allows its users to communicate in short messages and has become a space for expressing public opinion, including through the popular hashtag #kaburajadulu, which reflects the concerns of the young generation about social conditions and their dreams of seeking a better life abroad. This study aims to analyze public sentiment towards the hashtag using two approaches. First, sentiment classification was performed using the Naïve Bayes Classifier algorithm to divide tweets into positive, neutral, and negative categories. The process involved data collection, preprocessing, labeling, word weighting, classification, evaluation, and visualization. The classification results showed an accuracy of 56%. Second, a multinomial logistic regression analysis was conducted to determine the effect of three independent variables on sentiment. The results showed that all three variables had a significant influence, with varying degrees of contribution. These findings suggest that a combined approach between machine learning and statistical analysis can provide in-depth insights into communication patterns and public opinion on social issues emerging on social media, particularly in the context of migration and youth anxiety.

MEMBANGUN KESADARAN FINANSIAL MELALUI PENDIDIKAN LITERASI KEUANGAN DIGITAL DI SEKOLAH MENENGAH KEJURUAN BAKTI NUSANTARA 666 KABUPATEN BANDUNG

Jaka Maulana, Tia Setiani, Supono, Marismiati — Fri, 14 Nov 2025 00:00:00 +0700

Gen Z is the generation that dominates the population in Indonesia today. However, knowledge about investment has not been evenly distributed among the younger generation. This community service aims to find out the digital financial literacy of Generation Z in the context of investment, and identify their interest in investment activities in the future. This community service activity is carried out with the aim of providing financial literacy education that can be done so that it can help students provide education on understanding financial literacy that can be done by students so that it can increase good and effective financial awareness and to provide education on the application of financial literacy that can be done by students so that it can add insight and knowledge about effective financial management for students of SMK Bakti Nusantara 666. The outputs and target achievements in this service activity are national scientific journals

PELATIHAN PEMBUATAN PUPUK KOMPOS DAN POC DI KELURAHAN TEMINDUNG PERMAI RT. 09 KOTA SAMARINDA

Fri, 14 Nov 2025 00:00:00 +0700

This community service program aimed to provide education and hands-on training to the residents of Temindung Permai Subdistrict, RT. 09, Samarinda City, on how to utilize organic waste through the stacked bucket composting method. The program was a collaboration between lecturers and students of the Environmental Health Diploma Program at Universitas Muhammadiyah Kalimantan Timur. The activities began with a socialization session, followed by a direct composting practice involving the local RT leader and members of the Dasawisma women’s group. Organic waste was fermented using EM4 and molasses, then left to decompose for three weeks. During the composting process, temperature, humidity, and pH measurements were taken as indicators of decomposition success. The results showed an increase in the pH of the liquid compost from 3 to 4, and the solid compost from 5.4 to 5.9, with a stable temperature range between 26.7–27.5°C, indicating optimal microbial activity. This program successfully improved the community's understanding and skills in independently managing household organic waste, offering a practical and environmentally friendly solution to domestic waste problems.